JOIN OUR TEAM
In the digital era, social media is key for promoting sports teams and connecting with fans. Peterborough Jr. C Lakers is seeking a Social Media & Marketing Assistant with creativity, communication skills, and technical expertise. This volunteer role offers growth potential, with a chance to become the full-time Social Media & Marketing Coordinator by the 2026 season.
RESPONSIBILITIES:
Social Media Engagement
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Creating Engaging Content: Develop and post engaging content across social media platforms, including Facebook, X (Twitter), and Instagram. Content should be dynamic, interactive, and tailored to each platform's audience.
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Building the Team's Online Presence: Help grow the team's online community by actively engaging with fans, responding to comments, and sharing the latest team updates.
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Create and Maintain a Content Calendar: Develop a strategic content calendar to ensure consistent and timely communication across all platforms. This includes planning posts, stories and updates well in advance to align with team events and important dates.
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Manage Game Day Graphics and Stories: Ensure all Game Day graphics and stories are current and engaging. This includes highlighting Player of the Game/Week recognitions and tagging appropriate sponsors to maintain partnerships.
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Create Sponsor-Related Content: Develop content that highlights and promotes sponsors, ensuring they receive proper recognition and exposure during events and on social media platforms.
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Develop Playoff-Round Templates: Create visually appealing templates for playoff rounds to maintain a cohesive and professional look across all marketing materials.
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Write Face-Off Announcements: Prepare engaging scripts for the MC to introduce game day sponsors and advertisements, ensuring sponsors are prominently featured during events.
Collaboration and Strategy
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Collaborating with the Jr. C Executive Team Members: Work closely with the marketing team to ensure social media strategies align with broader marketing goals. Collaboration is key to creating cohesive and effective campaigns.
REQUIREMENTS:
In today's digital age, social media plays a crucial role in promoting sports teams and engaging with fans. A Social Media & Marketing Assistant for a Junior C Lacrosse team needs to possess a blend of creativity, communication skills, and technical know-how. Here are the essential skills required for this role:
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Communication Skills
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Written Communication: Crafting engaging and clear posts, captions, and messages tailored to various platforms.
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Interpersonal Skills: Collaborating effectively with team members, sponsors, and fans to gather content and feedback.
Creativity and Content Creation
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Graphic Design: Basic skills in creating visually appealing graphics and images using tools like Canva and Adobe Suite.
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Storytelling: Developing compelling narratives around the team, players, and events to captivate the audience.
Social Media Savvy
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Platform Knowledge: Understanding the nuances of platforms such as Instagram, Facebook, and Twitter including trends and best practices.
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Engagement Techniques: Knowing how to increase likes, shares, and comments by engaging with the audience.
​Analytical Skills
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Data Interpretation: Ability to analyze engagement metrics and use insights to improve content strategy.
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Trend Analysis: Keeping up with current trends in social media and lacrosse to ensure content remains relevant and timely.
Organizational Skills
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Content Scheduling: Plan and schedule posts in advance to ensure consistent and timely updates.
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Time Management: Balancing multiple tasks and deadlines efficiently.
Technical Skills - Asset
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Basic Video Editing: Using simple editing software to create highlight reels and promotional videos.
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Passion for Lacrosse
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Sport Knowledge: A genuine interest and understanding of lacrosse, which helps in creating authentic and engaging content.
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Team Spirit: An enthusiastic approach to promoting the team and its activities.
​The Peterborough Jr C Lakers Lacrosse Team is currently accepting portfolio submissions for the Volunteer Social Media & Marketing Assistant position. We invite talented and passionate individuals to share their portfolios showcasing their social media skills and experience. We look forward to reviewing your work and finding a dedicated photographer to capture the essence of our team.
NOTE:
​As part of our commitment to the safety and well-being of our community, the Peterborough Jr C Lakers Lacrosse Team requires that applicants over the age of 18 undergo a Canadian police check in the vulnerable sector for the duration of the season. We understand the importance of this requirement and are pleased to cover the associated fees to ensure a secure environment for all involved. A copy would be held by our privacy officer. Your cooperation in this matter is appreciated, as we prioritize the welfare of our team members and volunteers.
FUTURE OPPORTUNITIES
This volunteer position offers the potential for growth. The selected candidate will take over the full-time role of Social Media & Marketing Coordinator for the 2026 season. This is an excellent chance to build your resume and gain hands-on experience in a professional sports environment.